(Excerpt of "Promoting Your Practice in 60 Seconds or Less: Mastering the Elevator Speech" By Lillian Clementi
Lillian identified at least 4 benefits you need your Elevator Pitch:
1. It keeps you focused on essentials. You can spit out the most important information about what you do when time is short, but having it in the back of the mind enables you to describe it clearly and quickly.
2. It keeps you from talking too much and disconnecting your listener. It's easy to become so passionate about the work that you get carried away . Hence, stopping after 60 seconds saves you from getting lost. It also gives the other person the chance to tell you about his/her business.
3. It makes networking more effective. When you can give other people a clear, succinct idea of what you do, it’s easier for them to make a connection. One of the best elevator speeches I ever heard included a sentence along the lines of, “My ideal job is a small business of three to five years old, with five to 50 employees.” That saves time.
4. It calms your nerves. I hate networking functions: they make my skin crawl. An elevator speech is a security blanket. You always know what to say, and you don’t have to waste energy reinventing the wheel every time you open my mouth.
Feel free to share your comments and bonus tips below.
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